CuervoGames Coming to WEST BEACH MUSIC & ARTS FESTIVAL This Saturday, September 25

CUERVOGAMES COMING TO SANTA BARBARA, CA
AT WEST BEACH MUSIC & ARTS FESTIVAL THIS SATURDAY, SEPTEMBER 25

CuervoGames from Jose Cuervo is on the move and making a stop in Santa Barbara, CA on its nationwide tour to join in the festivities at WEST BEACH MUSIC & ARTS FESTIVAL this Saturday, September 25, as a major sponsor for the two-day event.  For the first time in its four-year existence, WEST BEACH will expand its celebration by highlighting music, arts and California beach culture with the addition of the CuervoGames.

This American Gladiator-style athletic competition highlights the brand’s rich Mexican heritage through a series of live, interactive games, designed to challenge adults of legal drinking age who think they have the clout to carve their own story into Cuervo history. Teams of four who head down to the WEST BEACH MUSIC & ARTS FESTIVAL can go head-to-head on the Barrel Roll, where competitors climb a Mayan Pyramid to capture a series of flags at the top, the Waterfall Climb, where teams scale a 20-foot rock climbing wall as they’re drenched by rushing water, or in the Margarita Madness, a messy race against the clock to make the ultimate cocktail (no liquor will be served on-site).

To participate in the CuervoGames, teams of four can register immediately on Facebook (www.facebook.com/cuervo) and increase their chances of selection by gathering votes from friends.  Teams may also register as walk-ons throughout the day of the event at WEST BEACH MUSIC & ARTS FESTIVAL.

For more information, visit www.facebook.com/cuervo or Jose Cuervo’s website (www.josecuervo.com). The CuervoGames finals will be streamed live on Justin.TV, where hundreds of thousands of viewers will be able to interact with the on-site crowd through innovative technologies.

This year’s WEST BEACH MUSIC & ARTS FESTIVAL features an all-star lineup with a vast array of musical artists in various musical genres including: UB40, Rebelution, Pretty Lights, Easy Star All-Stars (performing Dub Side of the Moon), Collie Buddz with New Kingston, Katchafire, SOJA, JJ Grey & Mofro, Still Time, Savoy, Tyrone Wells, Zion-I, Rey Fresco, The Beautiful Girls, Tomorrow's Bad Seeds and more.  The festival will take place at Chase Palm Park at the Beach in Santa Barbara, CA  Friday, September 24 and Saturday, September 25.

All attendees and prospective participants will need a WEST BEACH MUSIC & ARTS FESTIVAL ticket to access CuervoGames. Tickets are on sale now and can be purchased online at www.westbeachfestival.com or at the Arlington Theater box office.   Two-day passes are available at $105 with single-day passes available as well.  VIP Cabanas and Pipeline special tickets are also available online at www.westbeachfestival.com.

 www.facebook.com/cuervo
www.josecuervo.com
www.westbeachfestival.com

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For more information on the CUERVOGAMES and WEST BEACH MUSIC & ARTS FESTIVAL or for artist interviews, please contact:

MSO 818-380-0400
Alexandra Greenberg x223, agreenberg@msopr.com
Bari Lieberman x222, blieberman@msopr.com
John Ochoa x230, jochoa@msopr.com