NASHVILLE |
COCA-COLA AND TALENTHOUSE TEAM-UP TO SEARCH FOR ORIGINAL ‘MOMENTS OF HAPPINESS’
TO FEATURE IN COCA-COLA’S
2014 WORLD’S CUP CAMPAIGN ANTHEM MUSIC VIDEO
The Coca-Cola Company has teamed up with Talenthouse, the world’s platform for creative collaboration, for their third co-creation campaign inviting the world to submit video clips capturing ‘Moments of Happiness’ to be curated and featured in the global music video for Coca-Cola’s 2014 The World’s Cup Campaign Anthem “The World is Ours” performed by X-Factor finalist David Correy.
The partnership has been engineered by Deviant Ventures, a boutique innovation company who also produced Coca-Cola’s 2010 soundtrack with K’naan, which topped the charts in 17 countries.
‘The World Is Ours‘ is a song about celebration and the aim of the music video is to capture ‘Moments of Happiness’ that resonate across the world, inspired by real moments and stories.
Talenthouse’s global platform ensures that thousands of conversations will take place across social networks and give those entering their clips an incredible opportunity to have their work seen by a global audience.
The judging panel includes Talenthouse Creative Director Dave Stewart and his production team at Weapons of Mass Entertainment, who will curate the clips submitted into a full and final music video to be released in April 2014.
A minimum of twenty winners will be selected by the judges to have their video clips featured within the final music video. Additionally three overall winners, as selected by the judges, and one Highest Public Voted will receive $1,000. The final video will be rolled out across Coca-Cola’s You Tube channels and all clips included given a full credit.
“Coca-Cola is everyone’s beverage and football is the world’s passion. We wanted to create a music video that can be everyone’s music video. We look forward to working together with Dave Stewart and Talenthouse to connect with thousands of creative minds around the world,” said Joe Belliotti, Director, Global Music Marketing, The Coca-Cola Company
“This partnership offers video and film-makers a unique opportunity to collaborate with the biggest brand in the world, be part of a global campaign in association with this great sporting event and have their work showcased around the world. We are excited to see the submissions and the final music video!’’ said Emma Trant – Vice President – Global Partnerships at Talenthouse.
Dave Stewart, founder of Weapons of Mass Entertainment, said: “We want to discover people that have great ideas and a natural flair for telling a story in seconds. With the might of Coca-Cola, this opportunity will be an incredible gateway for creative talent to shine out across the world.
Coca-Cola’s 2014 World’s Cup Campaign Anthem “The World is Ours” was written by song-writing team Rock Mafia and produced by Brazilian-born Mario Caldato Jr., who has worked with the Beastie Boys and Brazilian artists including Seu Jorge.
The submission deadline is Wednesday 12 March and ‘Moments of Happiness’ clips can be submitted here: http://www.talenthouse.com/submit-a-video-for-the-worlds-cup
#WorldsCup Ends
Media enquiries
Harry Cymbler
Hot Cherry PR harry@hotcherry.co.uk +44(0) 207 607 2413 +44(0) 7801 289 996
About Talenthouse www.talenthouse.com
Talenthouse is the world’s platform for creative collaboration that exists to empower artists and give them opportunities to make money from making art. Talenthouse is a free community that connects the next generation of artists and creators to global brands, established artists, industry professionals and each other. Talenthouse gives artists the chance to collaborate on professional creative projects in return for cash compensation, mentoring and exposure for your work. Talenthouse members have seen their films screened at Sundance, their fashion designs worn by major celebrities, their artwork shown in exhibitions and their music officially released and performed live . For more information, visit http://blog.talenthouse.com/contact-us/about-us/?lang=en
@talenthouse
www.facebook.com/talenthousefans
About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is the world’s largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, one of the world’s most valuable and recognizable brands, our Company’s portfolio features 16 billion-dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply, Georgia and Del Valle. Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks. Through the world’s
largest beverage distribution system, consumers in more than 200 countries enjoy our beverages at a rate of 1.9 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world’s top 10 private employers with more than 700,000 system associates. For more information, visit Coca-Cola Journey at www.coca-colacompany.com, follow us on Twitter at twitter.com/CocaColaCo, visit our blog, Coca-Cola Unbottled, at www.coca-colablog.com or find us on LinkedIn at www.linkedin.com/company/the-coca-cola-company.
About Dave Stewart
Multi-media entrepreneur Dave Stewart is recognized as one of the most respected and accomplished talents in the music industry today. Stewart’s music career spans three decades and more than 100 million album sales, highlighted by his collaboration with Annie Lennox in the groundbreaking pop-rock duo Eurythmics (“Sweet Dreams [Are Made of This],” “Here Comes The Rain Again,” “Would I Lie to You?”). Behind the scenes, he has produced albums and co-written songs for Bono, Bryan Ferry, Gwen Stefani, Tom Petty, Katy Perry, Mick Jagger, and Sinead O’Connor, garnering numerous Producer, Songwriter, Golden Globe and Grammy Awards along the way. Beyond his creative work as a musician, Stewart is a renowned producer, author, director, photographer, filmmaker, and philanthropist.
Stewart has scored films for several directors, including Robert Altman, Paul Verhoven, and Ted Demme, and has written and produced the title songs for many hit movies. Together with Mick Jagger, he wrote and produced the score for “Alfie,” starring Jude Law, which won the pair a Golden Globe for Best Original Song.
For Dave Stewart media inquiries:
MSO PR
Mitch Schneider: mschneider@msopr.com
Marcee Rondan: marcee@msopr.com
Mike Gowen: mgowen@msopr.com
P: 818.380.0400
###
