DATE: FEBRUARY 23, 2010
CELEBRATES 40TH ANNIVERSARY AND
40 YEARS OF MUSIC WITH
ESSENCE MUSIC FESTIVAL
THIS JULY 2, 3 AND 4
IN NEW ORLEANS
ALICIA KEYS
ADDED TO 2010
ESSENCE MUSIC FESTIVAL
LINE-UP
ESTELLE, WAR, LL COOL J, TREY SONGZ,
ARRESTED DEVELOPMENT, MINT CONDITION,
MARY MARY AND MORE THAN A DOZEN ACTS
ADDED TO ANNUAL WEEKEND-LONG CELEBRATION
OF MUSIC, CULTURE AND COMMUNITY
This year’s multi-generational list of performers not only celebrates ESSENCE’s 40-year commitment to music, but also honors the local music of New Orleans. Other acts just added to the annual weekend-long celebration of music, culture and community include Arrested Development, Big Sam's Funky Nation, DJ Soul Sister, Estelle, Hot 8 Brass Band, Irma Thomas, Irvin Mayfield and NOJO, Ivan Neville's Dumpstaphunk, Kermit Ruffins and the Barbecue Swingers, Lalah Hathaway, Leo Jackson and the Melody Clouds, Little Freddie King, LL Cool J, Mary Mary, Mint Condition, Monica, Rebirth Brass Band, Sam & Ruby, Shamarr Allen and the Underdawgs, Soul Rebels Brass Band, Trey Songz and WAR.
For additional information about ticket sales, accommodations and the latest news about the ESSENCE MUSIC FESTIVAL, visit www.essence.com/festival.
The ESSENCE MUSIC FESTIVAL is the nation's largest annual gathering of African-American music and culture; in its 16-year history, it has featured an array of performers including Alicia Keys, Al Green, Aretha Franklin, Beyoncé, Chaka Khan, Destiny's Child, Earth, Wind & Fire, Gladys Knight, LL Cool J, Jamie Foxx, John Legend, Kanye West, The Isley Brothers, Lionel Richie, Luther Vandross, Maxwell, The O'Jays, Prince, Stevie Wonder, Toni Braxton, Patti LaBelle and Yolanda Adams.
The presenting sponsor for the 2010 Essence Music Festival is Coca-Cola. Other 2010 sponsors include Coors Light, CoverGirl Queen, Ford, McDonald's, Olay, Pantene, U.S. Army and My Black is Beautiful.
The 2010 ESSENCE MUSIC FESTIVAL is executive produced by Essence Festivals LLC and produced by Rehage Entertainment. Essence Festivals LLC is a division of Essence Communications Inc. (ECI).
ABOUT ESSENCE COMMUNICATIONS INC.:
Essence Communications Inc. (ECI) is the number one media and communications company dedicated to African-American women. With a multi-platform presence in publishing, live events, and online, the Essence brand is “Where Black Women Come First”. The company’s flagship publication, ESSENCE magazine, is the preeminent lifestyle magazine for African-American women; generating brand extensions such as the Essence Music Festival, ESSENCE Black Women in Hollywood, Window on Our Women (WOW I & II) and Smart Beauty I, II & III consumer insights, the Essence Book Club, Essence.com, and ventures in digital media (mobile, television and VOD). For 40 years, ESSENCE magazine, which has a brand reach of over 8 million, has been the leading source of cutting-edge information relating to every area of African-American women’s lives. Additional information about ECI and ESSENCE is available at www.essence.com.
CONTACTS:
Dana Baxter, ESSENCE
212-522-1634
dbaxter@essence.com
Sheila Harris, ESSENCE
212-522-1089
sharris@essence.com
Marcee Rondan, MSO
818-380-0400, ext. 248
marcee@msopr.com
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