NASHVILLE |FOR IMMEDIATE RELEASE
January 12, 2010
CONFIRMED AS
FIRST HEADLINER AND OFFICIAL SPOKESPERSON FOR
ESSENCE MUSIC FESTIVAL
JULY 2, 3 AND 4 IN NEW ORLEANS
SPECIAL WEEKEND TICKET PACKAGES ON SALE NOW
“We’re thrilled to have Mary J. Blige on board for this year’s Essence Music Festival,” said Michelle Ebanks, president, Essence Communications Inc. “Her history with the Essence brand, both with the festival and the magazine, makes her a great spokesperson for this year’s festival and we’re looking forward to working with her over the next few months.”
This year, the ESSENCE MUSIC FESTIVAL will celebrate the 40th anniversary of ESSENCE Magazine, and a limited number of special weekend ticket packages for the annual weekend of entertainment and inspiration are available now. For additional information about ticket sales, accommodations and the latest news about the ESSENCE MUSIC FESTIVAL, visit www.essence.com.
Last year, the ultimate destination for entertainment, empowerment, culture and community celebrated its 15th anniversary with a record-breaking 428,000 attendees. What began in 1995 as a one-time event to celebrate the 25th Anniversary of ESSENCE magazine has now grown into one of the country's "Top 10 Leading Brand Events" by Advertising Age.
The ESSENCE MUSIC FESTIVAL is the nation's largest annual gathering of African-American music and culture; in its 16-year history, it has featured an array of performers including Alicia Keys, Al Green, Aretha Franklin, Beyoncé, Chaka Khan, Destiny's Child, Earth, Wind & Fire, Gladys Knight, LL Cool J, Jamie Foxx, John Legend, Kanye West, The Isley Brothers, Lionel Richie, Luther Vandross, Maxwell, The O'Jays, Prince, Stevie Wonder, Toni Braxton, Patti LaBelle and Yolanda Adams.
The presenting sponsor for the 2010 Essence Music Festival is Coca-Cola.
The 2010 ESSENCE MUSIC FESTIVAL is executive produced by Essence Festivals LLC and produced by Rehage Entertainment. Essence Festivals LLC is a division of Essence Communications Inc. (ECI).
ABOUT ESSENCE COMMUNICATIONS INC.:
Essence Communications Inc. (ECI) is the number one media and communications company dedicated to African-American women. With a multi-platform presence in publishing, live events, and online, the Essence brand is “Where Black Women Come First”. The company’s flagship publication, ESSENCE magazine, is the preeminent lifestyle magazine for African-American women; generating brand extensions such as the Essence Music Festival, ESSENCE Black Women in Hollywood, Window on Our Women (WOW I & II) and Smart Beauty I, II & III consumer insights, the Essence Book Club, Essence.com, and ventures in digital media (mobile, television and VOD). For 40 years, ESSENCE magazine, which has a brand reach of over 8 million, has been the leading source of cutting-edge information relating to every area of African-American women’s lives. Additional information about ECI and ESSENCE is available at www.essence.com.
CONTACTS:
Dana Baxter, ESSENCE
212-522-1634
dbaxter@essence.com
Sheila Harris, ESSENCE
212-522-1089
sharris@essence.com
Marcee Rondan, MSO
818-380-0400, ext. 248
marcee@msopr.com
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