***EVENT RECAP***
GERALD CASALE of DEVO and THE 50 BY 50 vineyard
Celebrates a night of music and wine tasting at
the newest and most distinguished record store to open in Los Angeles
THE RECORD PARLOUR
GERALD CASALE of DEVO and THE 50 BY 50 vineyard. Photo by Chelsea Lauren.
TERRI NUNN of BERLIN and GERALD CASALE celebrate at THE 50 BY 50 launch party. Photo by Chelsea Lauren.
GERALD CASALE, legendary musician and co-founder of the iconic, new wave art rock group DEVO, hosted a night of music and wine tasting at THE RECORD PARLOUR–the newest and most distinguished record store to open up in Los Angeles-on Tuesday night.
Images from the night can be downloaded (HERE). Photo credit: Chelsea Lauren
GERALD CASALE played vintage DEVO remixes and rarities on vinyl to a variety of his guests as well as the media and industry.Those in attendance were also treated to CASALE’s new vintages from THE 50 BY 50–his award-winning new wine brand which includes the 2013 Sonoma Coast Pinot Noir and the 2014 Sonoma Coast Rosé of Pinot Noir. The appetizers that were paired with the wine were provided by Hollywood’s Aventine.
Last year, CASALE successfully launched his celebrated and now sold-out debut vintages the “2012 Pinot Noir” which Virginie Boone from Wine Enthusias magazine awarded a 94 point rating and described as, “an ethereal, feminine Pinot, sublime in color and texture, bright in tart cherry. Brisk in acidity, it offers an undercurrent of dried herbes de Provence, cinnamon and exotic spice, evolving in the glass as it goes” (February 2015).


THE RECORD PARLOUR offers a unique music experience and is quickly becoming a staple hang out in the heart of Hollywood. THE RECORD PARLOUR is a one-of-a-kind environment with an authentic vibe: as artists perform live, they’re surrounded by over 30,000 vinyl records, vintage stereo gear and music memorabilia.
THE RECORD PARLOUR has been building a name for itself as it comes upon its second year, by hosting some of the most exciting in-store showcases, from pop-up gigs and DJ sets to entire live performances recorded and transferred directly to vinyl onsite. Owned and operated by founder Chris Honetschlaeger and manager/partner Chadwick Hemus, with Chris’ background in vintage equipment and Chadwick’s pedigree as a vinyl curator for the original Amoeba (San Francisco), sound and quality reign overall in performances.
THE RECORD PARLOUR’s vintage offerings–jukeboxes, amps, microphones, ’70s turn-tables and speakers– are refurbished to pristine condition alongside its vinyl collection which focuses on original releases verses new releases. By combining records and vintage equipment as well as creating a new home to music collecting and live music experiences, all in the heart of Hollywood, located in Cahuenga Corridor THE RECORD PARLOUR is more than a vinyl shop–it is ushering in the Hollywood renaissance.
About THE 50 BY 50 vineyard:
In 2014, CASALE successfully launched THE 50 BY 50 with a Pinot Noir and Rose of Pinot Noir. His celebrated debut vintage,the “2012 Pinot Noir,” which Virginie Boone from Wine Enthusiast magazine awarded a 94 point rating and described as “an ethereal, feminine Pinot, sublime in color and texture, bright in tart cherry. Brisk in acidity, it offers an undercurrent of dried herbes de Provence, cinnamon and exotic spice, evolving in the glass as it goes” (Feb. 2015). Gerald’s 50 BY 50 Estate is a 23-acre property situated southeast of the Atlas Peak AVA (American Viticultural Area)and north of the Wild Horse AVA on the Monticello Road incline in the Wooden Valley of Napa, CA. Cabernet Sauvignon, Cabernet Franc and Merlot varietalsare being planted there for the purpose of producing an exquisite, hand-crafted, bio-dynamically farmed Bordeaux-style blend in roughly three years. THE 50 BY 50wines are available in stores and online through retailer Wally’s Wine and Spirits inLos Angeles: 310-475-0606 http://www.wallywine.com orwww.wallysbeverlyhills.com. Online orders are also available with shipping to select states directly through THE 50 BY 50: www.thefiftybyfifty.com. THE 50 BY 50 press releases here: http://www.msopr.com/n/client-roster/the-50-by-50.
About DEVO:
Formed in 1972 in Akron, OH, DEVO-short for “de-evolution”-began as an art project cautioning that humans were devolving and regressing into a herd mentality of American society. A conceptual band from the beginning, DEVO were ahead of their time, incorporating elaborate aesthetics into their live shows and seamlessly combining their music with visuals years before MTV or any music-video culture existed. The band broke through to the mainstream with 1980’s Freedom of Choice, which contained the platinum-selling hit single and MTV smash, “Whip It,” and represented a peak in their songwriting. DEVO‘s next two albums, New Traditionalists and Oh NO It’s DEVO! continued their 1980’s decade world touring success accompanied by the hit songs, “Beautiful World” and “That’s Good”respectively. After releasing a studio album entitled Smooth Noodle Maps in 1990 the band left the world of touring and recording to pursue film and TV projects. By 2009DEVO had over 35 new songs and interest from their original label, Warner Brothers Records and a year later they released their 9th studio recording, Something for Everybody. Currently the band is developing a musical as well as placing finishing touches on a darkly comic, “DEVO origins” feature film script. The band is confident that these major endeavors, when realized will show a new generation that de-evolution is real. DEVO website: http://www.clubdevo.com.
www.therecordparlour.com
THE RECORD PARLOUR
6408 Selma Avenue
Hollywood, CA 90028
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MSO Press Releases, Bio & Photos:
http://www.msopr.com/n/client-roster/the-record-parlour/
Read the current story on THE RECORD PARLOUR in Billboard here:http://tinyurl.com/pwhxkww.
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For publicity for THE RECORD PARLOUR and THE 50 BY 50 vineyard, contact:
Libby Coffey/MSO PR
818-380-0400 x224 LCoffey@msopr.com