NASHVILLE |DATE: JUNE 16, 2009
FROM: KRISTINE ASHTON-MAGNUSON/SARAH LUERY
‘GLAMOUR KILLS’
SUMMER
WITH ALL TIME LOW
‘NOTHING PERSONAL’ CD PRE-SALE
AND LIMITED EDITION T-SHIRTS AND POSTER,
COLLABORATION T-SHIRTS WITH BANDS INCLUDING
MAYDAY PARADE, COBRA STARSHIP, A ROCKET TO THE MOON, HEY MONDAY AND SILVERSTEIN,
NEW SUMMER LINE
Excitement is building for GLAMOUR KILLS, the edgy and chic lifestyle brand that caters to a hip music-minded demographic with minimalist artwork and vibrant tone. The independent company founded by young entrepreneur Mark Capicotto in 2005 has teamed up with All Time Low for a special pre-order of the group’s new CD Nothing Personal, out July 7. GLAMOUR KILLS has packaged the album with a limited edition poster and fans can choose from one of four different exclusive t-shirt designs. According to ATL guitarist Jack Barakat, “GK has been super involved with making this record since day one. They put out all of our studio videos and even designed the cover art. We’re super stoked to be working with them again.” Check out the GLAMOUR KILLS All Time Low pre-order at: http://www.glamourkills.com/browse?search=all+time+low&x=0&y=0.
In addition, GLAMOUR KILLS has just launched a new line of collaboration t-shirts with bands including Mayday Parade, Cobra Starship, A Rocket To The Moon, Hey Monday and Silverstein. This line builds on the success GLAMOUR KILLS has had in the past by releasing collaboration t-shirts with All Time Low, The Maine and The Cab. These special edition items are available this summer along with the new GLAMOUR KILLS summer line which features bikinis (one is even reversible), board shorts and sandals.
Look for GLAMOUR KILLS on this summer’s Vans Warped Tour selling tote bags, sandals, girls’ shorts (aka “booty shorts") and t-shirts. Says Capicotto, who personally designs all of the GLAMOUR KILLS artwork: “I used to look forward to going to Warped Tour every summer as a kid. One of my favorite things was seeing all of the bands and brands together. We want to promote our line as much as we can and give out a bunch of free stuff. We want to help make an experience for all of the show goers."
GLAMOUR KILLS weaves together threads of culture. They offer t-shirts, hoodies, denim, swimwear and other accessories to outfit everyone from the punk rocker to the club hopper. Their t-shirts, hoodies, bathing suits and denim combine a rock n' roll edge with a chic modernism. Their aesthetic is fashionable, but still underground. It's palatable, but still edgy. It's vibrant, but subtle. It's the future of youth lifestyle brands.
Fresh out of high school with an entrepreneur's spirit and an artist's soul, Capicotto founded GLAMOUR KILLS in 2005. Setting up shop in his parents' suburban New York basement, he made five t-shirts that would serve as the template for the company. He slowly began building the brand, selling the shirts at local shows and launching his company's web site www.glamourkills.com. The company began to grow immensely, catching on in the music world and then slowly seeping into the cultural zeitgeist at large. Soon GLAMOUR KILLS was out of the basement and into its own warehouse.
It all started with GLAMOUR KILLS' signature flying pig though. Mark explains, "The first shirt was called, ‘When Pigs Fly.’ To me, that phrase means that anything can happen, and that's what I base my life and the company around. I simply wanted to put my art on shirts, and it was a bonus that people bought them."
They buy them for a few reasons–most notably because there's nothing else on the scene like GLAMOUR KILLS. He continues, "GLAMOUR KILLS is a bright, youthful brand. When I started the company, a lot of the clothing that was worn in the music community–which we directly market ourselves to–was very dark or all black. That's not us. I wanted to introduce something that was bright, colorful and fun, but not overbearing."
GLAMOUR KILLS is truly an indie business too, and Mark has built it like one. Right from the get-go, Mark's passion fueled the company. "We're 100 percent homegrown, from designing the shirts to fulfilling orders. There's no third party company that has a hand in anything.” Mark’s dream was to make t-shirts that reflected the rock culture he was immersed in. "Our company is based around music," he says. "Music has always been a huge part of my life, and that's where I draw the most inspiration from."
GLAMOUR KILLS has infiltrated American pop culture and is available in Zumiez nationwide, online at www.glamourkills.com and in its own Beacon, New York store, with plans to open stores in Los Angeles and New York City in the near future.
MSO Press Contacts
(818) 380-0400
Kristine Ashton-Magnuson, kashton@msopr.com, ext. 233
Sarah Luery, sluery@msopr.com, ext. 241
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‘GLAMOUR KILLS’ SUMMER WITH ALL TIME LOW; ‘NOTHING PERSONAL’ CD PRE-SALE AND LIMITED EDITION T-SHIRTS AND POSTER, COLLABORATION T-SHIRTS WITH BANDS INCLUDING MAYDAY PARADE, COBRA STARSHIP, A ROCKET TO THE MOON, HEY MONDAY AND SILVERSTEIN, NEW SUMMER LINE
