GUERILLA UNION PARTNERS WITH HIPHOPOFFICIAL.COM FOR THE FIRST EVER ROCK THE BELLS CHARITY AUCTION

Guerilla Union, the promoters for the 2008 Rock The Bells International Festival Series, has partnered with Hip Hop Official (www.hiphipofficial.com) to present the first-ever Rock the Bells online charity auction. All proceeds will benefit the American Diabetes Association (ADA).  

From December 1 through December 15, 2008—just following Diabetes Awareness Month (November)—fans can go online to bid for various pieces of memorabilia from the 2008 tour.  Featured items include two custom limited-edition Rock the Bells skateboard decks signed by all 2008 RTB artists including Nas, Mos Def, members of De La Soul, The Pharcyde, ATCQ and more.  In addition, several 2008 RTB artists and labels are getting involved by donating special autographed pieces, such as sneakers from Supernatural, a prize pack from Duck Down Records, plus many more.  

Inspiration for getting involved with this great cause is Phife Dawg, member of A Tribe Called Quest and a diabetic. During the 2008 Rock the Bells festival series, he displayed tremendous strength and resilience through his current battle with the disease. According to Phife Dawg, “Believe it or not, diabetes affects us all.  Until we find a cure it will continue to affect us. I was lucky to have a 2nd chance at life, others aren’t so lucky, so please help us find a cure for this madness we call DIABETES!”  Chang Weisberg, Guerilla Union founder, states, “Phife was an absolute inspiration to myself and our staff.  His courage and strength to perform night in and night out for Rock The Bells was nothing less than extraordinary.  We are extremely excited to join his fight against this serious and deadly disease by giving back to the community through this auction.  With November being Diabetes Awareness Month, our goal is to bring national attention by sharing a piece of hip-hop history with our fans.”

Contributions will also be made in memory of J Dilla, legendary hip-hop producer and rapper, as well as Jheryl Busby, former president and chief executive of Motown Records who revived the label in the 1990’s.

To read more about the auction and learn about diabetes, people can visit the official website: www.guerillaunion.com/auction or visit www.hiphopofficial.com. Instant updates about new items up for bid will also be available by texting CHARITY to 44688.

ABOUT ADA:
The American Diabetes Association is leading the fight against the deadly consequences of diabetes and fighting for those affected by diabetes. The Association funds research to prevent, cure and manage diabetes; delivers services to hundreds of communities; provides objective and credible information; and gives voice to those denied their rights because of diabetes.

ABOUT HIP HOP OFFICIAL:
Hip Hop Official is your connection for the latest in hip-hop music videos, news, artist interviews, live events and street wear fashion. We take you behind the scenes to some of the livest events in the country. Get it on your phone today!

ABOUT GUERILLA UNION
Established in 2000, Guerilla Union has developed into one of the premiere core urban lifestyle brands in the U.S., manifesting itself in many forms including music, events, media and fashion.  Guerilla Union’s mission is to create experiential platforms, unique content and provide services that develop artists and their communities.  Guerilla Union is a creative engineering corps dedicated to supporting artists and shaping urban culture.

www.guerillaunion.com

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