NASHVILLE |
DT: JUNE 9, 2015
FR: ALEXANDRA GREENBERG, MSO PR
HARD PETITIONS APPLE FOR SPOON EMOJI
TEAMS WITH CHALLENG FOR PLEDGES TO L.A. FOOD BANK
This past April, HARD Events launched the line-up for HARD SUMMER–their two day summer music festival set for August 1 & 2 in Southern California–with the HARD SUMMER trailer which pokes fun of all the drama that tends to surround electronic musicians and DJs. Written and directed by Agata Alexander, the story follows Dillon Francis who wants to become a “real musician” since HARD SUMMER is a music festival….not a rave. His instrument of choice is the spoons. The HARD team noticed Apple has emoji’s for a fork and a knife, but not for a spoon and in light of Francis’ spectacular performance in the trailer, they are now raising some awareness within the emoji realm with the launch of a formal petition for a spoon emoji to benefit the Los Angeles Food Bank (June 6).
HARD has kicked things off with a $1,000 donation and is asking fans to join the cause as well with any donation amount they deem responsible. Note: your donation is placed as a hold on your card and should Apple accept the petition only then will it be charged, should they not the hold will be released and you will receive an email inquiring if you would like to fulfill your original donation still. Sign the petition and find our more information now at: https://www.challeng.org/HARD.
Through the BackPack Program started in 2006, the Los Angeles Regional Food Bank distributes free food to 825 children per week at seven schools in L.A. Unified and Compton Unified School Districts. Distribution occurs on Fridays and each child is given enough food for six meals to ensure they do not go hungry over the weekend. Participating schools were chosen based on the number of students who qualify for free lunch. Individual donations and grants from organizations including The Marcled Foundation and The Annenberg Foundation have made it possible for the Food Bank to continue to develop the BackPack program. The Food Bank is currently working on a variety of fundraising initiatives that will allow for the continued expansion of this much-needed program. Through the provision of healthy food to low-income children, we can make a substantial impact on the overall health of families in our community.
Please join the cause and support the petition here: https://www.challeng.org/HARD
The trailer is star-packed with artists from the HARD SUMMER bill including Dillon Francis, Porter Robinson, Skrillex, Chromeo, Destructo and Mija, and also includes a very special and intimate spooning session between Dillon and Porter Robinson. View the HARD SUMMER trailer now at: http://youtu.be/cUSOPAZ6di8
For more information on HARD SUMMER, log on to: www.hardsummer.com
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For more information on HARD Events, contact:
Alexandra Greenberg
agreenberg@msopr.com, 818-380-0400 x223
