“IDENTITY” Announces the Hollywood Palladium as the New Venue for LA Show September 4

DT:      AUGUST 25, 2011

FR:      ALEXANDRA GREENBERG/JOHN OCHOA
            MSO

“IDENTITY”
THIS SUMMER’S TRAVELING ELECTRONIC MUSIC FESTIVAL
ANNOUNCES THE HOLLYWOOD PALLADIUM AS THE NEW VENUE FOR LOS ANGELES METRO AREA SHOW
SUNDAY, SEPTEMBER 4

IDENTITY, presented by SKULLCANDY, will be relocating to the heart of Hollywood to take over the Palladium! Fans have communicated that the San Bernardino venue is too far out for the holiday weekend commute and traffic expected.  The festival is excited to be in the thick of Hollywood for IDENTITY in its inaugural year.

Still happening Sunday, September 4, the show will feature performances inside and around the historic venue from Pretty Lights, Steve Aoki, Etienne de Crecy, Booka Shade, Pete Tong, Jessie and The Toy Boys, The Crystal Method and more.   IDENTITY will be using for the festival area the main Palladium stage as the Skullcandy Main stage and the entire Palladium parking lot for the Rockstar Dim Mak stage. The Advent Stage is TBD at this time.

Tickets can be purchased for $50 plus additional fees through Ticketmaster.  Those purchased for the San Manuel Amphitheater show will also be honored. Doors open at 1:00 pm.  This show is 18+.

Artists appearing at the Los Angeles IDentity Festival show are:

Pretty Lights                                                               
Peter Tong                                                               
Etienne De Crecy                                                     
Doorly                                                                                   
Jason Bentley                                                
Le Castle Vania                                                                                 
Nervo                                                                                                            
White Shadow                                                                       
Marshall Barnes                                                                                            
Chad Hugo                                                    
Data Romance                                                          
Steve Aoki                                                                 
Booka Shade                                     
Crystal Method                                                          
The Eye                                                                    
Hercules and Love Affair                                          
Jessie and the Toy Boys                                           
LA Riots                                                                     

Catch IDENTITY FESTIVAL this summer at the following venues:

For all up-to-date information, please visit www.IDFestival.com

Or follow:

www.facebook.com/IDFestival
www.twitter.com/IDENTITYFest

www.skullcandy.com

About IDentity:

This summer will mark the debut of IDentity, presented by Skullcandy, a Road to Ultra Tour.  It is the first-ever touring electronic ONLY music festival that will visit major outdoor amphitheatres throughout North America in August and September and give fans the full electronic music experience.  More than 20 shows are on tap for this exciting new traveling extravaganza with top-tier artists performing on multiple stages starting in the afternoon and into the night.  The line-up for IDentity—which is set to further galvanize the electronic music explosion—is highlighted by the hottest cutting-edge artists of the genre including KASKADE, PRETTY LIGHTS, RUSKO, AVICII, STEVE AOKI, DISCO BISCUITS, DJ SHADOW, SKRILLEX, PETE TONG, CHUCKIE, BOOKA SHADE, MODESELEKTOR, THE CRYSTAL METHOD, HOLY GHOST!, NERO, DATSIK, CHAD HUGO (N.E.R.D.), AEROPLANE, LA RIOTS, DOORLY, NERVO, WHITE SHADOW, JESSIE AND THE TOY BOYS and THE EYE with more to be announced.  For all up-to-date information about IDENTITY, please visit www.IDFestival.com or www.msopr.com/?q=node/6441.
 

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For more information, please contact MSO PR:
MSO: 818-380-0400
Alexandra Greenberg: agreenberg@msopr.com
Bari Lieberman: blieberman@msopr.com
John Ochoa: jochoa@msopr.com