‘IDENTITY’: First-Ever Touring Electronic Only Music Festival Debuts This Summer

DATE:  APRIL 28, 2011

‘IDENTITY’
SET TO DEBUT THIS SUMMER

TRAVELING ELECTRONIC MUSIC FESTIVAL WILL VISIT MAJOR OUTDOOR
AMPHITHEATRES THROUGHOUT NORTH AMERICA
IN AUGUST AND SEPTEMBER AND GIVE FANS THE  FULL ELECTRONIC
MUSIC EXPERIENCE

LINE-UP TO FEATURE THE HOTTEST CUTTING-EDGE ARTISTS OF THE
GENRE INCLUDING 

KASKADE, PRETTY LIGHTS,  RUSKO, AVICII, STEVE
AOKI, DISCO BISCUITS, DJ SHADOW, SKRILLEX, PETE
TONG, CHUCKIE, BOOKA SHADE, MODESELEKTOR,
THE CRYSTAL METHOD, NERO, AND MANY MORE

This summer will mark the debut of IDENTITY, the first-ever touring electronic ONLY music festival that will visitmajor outdoor amphitheatres throughout North America in August and September and give fans the full electronic music experience.   Approximately 20 shows are on tap for this exciting new traveling extravaganza with top-tier artists performing on multiple stages starting in the afternoon and into the night.  Specific markets and shows will be announced in May with the artists performing at each date to be unveiled soon.

The line-up for IDENTITY—which is set to further galvanize the electronic music explosion—is highlighted by the hottest cutting-edge artists of the genre including Kaskade, Pretty Lights, Rusko, Avicii, Steve Aoki, Disco Biscuits, DJ Shadow, Skrillex, Pete Tong, Chuckie, Booka Shade, Modeselektor, the Crystal Method, Nero and many more.For all up-to-date information about IDENTITY, please visit www.IDFestival.com.

To connect the fans to the growing popularity of the artists' music, IDENTITY has formed a unique relationship withBeatport, the world's largest music store for DJs.

More exciting partnerships will be announced in the coming weeks.

The line up for IDENTITY is:

KASKADE
PRETTY LIGHTS
RUSKO
AVICII
STEVE AOKI
DISCO BISCUITS
DJ SHADOW
SKRILLEX
PETE TONG
CHUCKIE
BOOKA SHADE
MODESELEKTOR
THE CRYSTAL METHOD
HOLY GHOST!
NERO
DATSIK
CHAD HUGO (N.E.R.D.)
AEROPLANE
LA RIOTS
DOORLY
NERVO
WHITE SHADOW
JESSIE AND THE TOY BOYS
THE EYE

MORE TO BE ANNOUNCED

About Beatport:

Founded in 2004, Beatport is the largest music store for DJs in the world. Beatport offers music in premium digital formats and provides unique music discovery tools created for and by DJs. Each week, Beatport’s music collection is refreshed with hundreds of exclusive tracks by the world’s top dance music artists.  

For more information, please contact MSO PR:

MSO: 818-380-0400

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