NASHVILLE ||
DT: JUNE 1, 2016 FM: ALEXANDRA GREENBERG/MIKE GOWEN, MSO PR
 JACK DANIEL’S “AMPLIFY YOUR LIFE” MUSIC SERIES
LAUNCHES WITH
THE KNOCKS’ BEHIND-THE-SCENES VIDEO
WATCH HERENEW PROGRAM SUPPORTS NEW MUSIC AND THE ARTISTS BEHIND IT
OTHER PARTICIPATING ARTISTS INCLUDE
MAGIC WANDS, THE WILD FEATHERS, THE STRUTS
AND OTHERS TBA
Above: The Knocks / Credit: Rachel Couch
Something new in the music space is the JACK DANIEL’S “AMPLIFY YOUR LIFE” MUSIC SERIES-a new campaign in partnership with 1215creative and Mack Sennett Studios that’s centered around elevating up-and-coming artists. To launch AMPLIFY YOUR LIFE, the program teamed with Billboard.com to unveil yesterday (May 31) a behind-the-scenes video for THE KNOCKS, directed by Chris Laughter.
The piece, produced by 1215creative and captured at Los Angeles’ El Rey Theater, can now be seen here.
“Jack Daniel’s was inspired by the flexibility and diversity of The Knocks’ music and fan base,” says Azzurro Mallin of 1215creative, “specifically how their sound is a blend of modern electronic dance music and traditional live instrumentals. We loved how The Knocks’ live performance grew organically from playing small clubs on the lower east side to now playing stadiums with the largest pop star in the world. We look forward to further supporting The Knocks and other like artists through the Amplify Your Life music series”
“We wanted to create a campaign that truly reflected Jack Daniel’s desire to support up and coming artists,” adds Mallin. “Rather than following the typical endorsement model we’ve decided to focus our resources and energy on helping bands and artists produce content and events that will help amplify their career.”
Look for content to be revealed soon from other AMPLIFY YOUR LIFE participants The Struts, The Wild Feathers, and Magic Wands, among other artists.
About Jack Daniel’s “Amplify Your Life”:
Jack Daniel’s has teamed up with 1215Creative and Mack Sennett Studios for the “Amplify Your Life” campaign–a seven month long campaign centered around giving up-and-coming artists sponsored production and creative resources to create content that supports a new album, tour, or campaign–allowing musicians and performing artists to continue to do what they do best.
About the Knocks:
The Knocks remixed Jay-Z’s entire American Gangster album in two days, calling it American G-Funk. With remixes for Katy Perry and Passion Pit soon following, the Knocks were declared one of the “20 hottest producers in music” by NME. In 2014, they hit a touchstone with “Classic,” ft. POWERS a seductive track that whips up the sun-drenched sense of endless celebration. Fetty Wap jumped on for a guest verse, as befits the way the Knocks style synthesizes anything with energy: hip hop, soul, house, disco, and pop. Their new album 55 will be released on March 4th via Big beat/Neon Gold Records and is a resolutely DIY dance album that pulses with the heart of the city. The New York-based duo will close out a nearly sold-out North American tour on February 13th in Los Angeles.
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For press inquiries regarding, Jack Daniel’s “Amplify Your Life” Music Series, contact:
MSO PR 818.380.0400
Alexandra Greenberg // agreenberg@msopr.com
Mike Gowen // mgowen@msopr.com
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