DATE: OCTOBER 28, 2005
FROM: MARCEE RONDAN/KRISTINE ASHTON/MITCH SCHNEIDER
KOЯN GET SERIOUSLY “TWISTED”
IN NEW MINI-MOVIE
For a song that’s called “Twisted Transistor,” KOЯN knew they had to come up with a visualization that was mind-blowing, epic and unforgettable–something that would stretch the boundaries of music videos in the same way that the band have pioneered a unique brand of heavy music. For example, KOЯN pondered: should they even appear in the video? Should the video be restricted by the time length of the song? And was there any reason not to alternate between performance footage and concept scenes without music?
Creatively teaming with director Dave Meyers, KOЯN made good on their promise to shake up the music video format with the seven-and-a-half-minute visual extravaganza for “Twisted Transistor,” the first single from KOЯN’s forthcoming SEE YOU ON THE OTHER SIDE album. Due out December 6 via a global partnership with EMI/Virgin Records, the album was produced by JONATHAN DAVIS along with The Matrix and Atticus Ross.
In the end, KOЯN decided to call upon their friends to become, well, the members of KOЯN for this mini-movie. Imagine this: hip-hop titans Lil Jon as JONATHAN DAVIS, Snoop Dogg as JAMES “MUNKY” SHAFFER, Xzibit as FIELDY and David Banner as DAVID SILVERIA. And they did their homework, studying the stage moves and idiosyncrasies of the four members of KOЯN to create spot-on portrayals that give fans an inside look at the four distinct personalities that make up the band.
In an interview with MTV—which will air a “Makes A Video” special November 7 on MTV2–KOЯN singer Jonathan Davis said he was impressed by the portrayals: “They're doing a really good job. Such a good job, in fact, that it takes a few seconds before realizing, 'Hey, that's Lil Jon singing, not Jonathan Davis.' ‘And that's Snoop Dogg in the dreads and bodysuit, not Munky.’ ‘And that's Xzibit wearing Fieldy's signature headband and David Banner banging on David Silveria's drums.' "
For some like Snoop Dogg, the transformation was easy since he’s spent time touring with KORN. For others like Xzibit, there was some work involved. But as FIELDY told MTV News, it was all worth the efforts, “He's got the Dickies and the chain on, it's hilarious. Just watching Xzibit holding my bass straight up and down and jumping around, he's really into character.”
Tune in to see “Twisted Transistor” playing on a television set near you.
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