NASHVILLE |DT: AUGUST 8, 2008
FR: LIBBY HENRY/MSO
MURS SET TO CO-HOST
HURLEY SPRING 2009 FASHION SHOW EVENT
MONDAY, AUGUST 11 IN LAGUNA BEACH
MODEL BAR REFAELI JOINS HURLEY FAMILY AS THE NEW FACE OF HURLEY’S YOUNG CONTEMPORARY COLLECTION
“HURLEY ADVANTAGE” PHANTOM BOARDSHORT AWARDED
“MEN’S BOARDSHORT OF THE YEAR”
AT 2008 SIMA IMAGE AWARDS
HURLEY has announced that influential Los Angeles rapper MURS will co-host (alongside DJ Roxy Cottontail) their Spring 2009 Fashion Show on Monday, August 11 at the Laguna Art Museum (307 Cliff Drive, Laguna Beach, CA 92651). The event will feature a sneak peek at HURLEY’s Spring 2009 collection set against the backdrop of the current “In The Land of Retinal Delights: The Juxtapoz Factor” art exhibit currently showing at the museum (through October 5). For the event, doors open: 6:30pm, fashion show begins: 8:30-8:45pm and the after-party runs till 10:00pm. Throughout the night, guests will enjoy a DJ set from Roxy Cottontail, food and drinks will served, see below for RSVP details.
In other news, Israeli-born model Bar Refaeli has joined the HURLEY family as the face, voice and spirit of the brand’s Young Contemporary Collection as part of the Spring 2009 collection encompassing swimwear apparel, list of Chukka boots, and accessories. Shot in Brazil by photographer David Mushegain, images from Bar’s first campaign for HURLEY Spring 2009 will debut in October.
Meanwhile, HURLEY is proud to announce their “Hurley Advantage” Phantom boardshort received the “Men’s Boardshort of the Year” award at the recent 2008 SIMA Image Awards. The prestigious accolade from SIMA (Surf Industry Manufacturers Association–the American-based trade association of more than 300 surf industry suppliers–is awarded for the boardshort featuring the most innovative design or appeal during 2007. The Advantage is one of seven styles in the Phantom range that all boast four-way stretch, super lightweight and water-repellent features making them the leading boardshorts on the market.
For more information on HURLEY visit:
www.hurley.com
For MURS visit:
www.mursmusic.com
For the Laguna Art Museum visit:
www.lagunaartmuseum.org/Current-Exhibit.html
TO RSVP for the HURLEY Spring 2009 fashion event contact:
Jordan Dowty/HURLEY: jordan_dowty@hurley.com
For more information re HURLEY fashion contact:
Kate Walters/LA FORCE: kwalters@laforce-stevens.com
For more information on MURS contact:
Richie Abbott/Warner Bros. Records 818-953-3408 richie.abbott@wbr.com
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MURS SET TO CO-HOST HURLEY SPRING 2009 FASHION SHOW EVENT MONDAY, AUGUST 11 IN LAGUNA BEACH; MODEL BAR REFAELI JOINS HURLEY FAMILY AS THE NEW FACE OF HURLEY’S YOUNG CONTEMPORARY COLLECTION
