NASHVILLE |DATE: OCTOBER 1, 2013
FROM: ANGELA VILLANUEVA, MSO PR
NEW LIVE MUSIC AND TOURING APP
FANFLEX
LAUNCHES INITIAL BETA PHASE
FANS GIVEN A VOICE IN THE TOUR ROUTING PROCESS WHILE
MUSICIANS LOWER RISKS AND OPTIMIZE TOUR SCHEDULES
“WHERE BANDS MEET DEMAND. LIVE.”
An innovative new live music and touring app known as FANFLEX has launched its initial beta phase.
FanFlex provides a mutually beneficial unique platform for both musicians and fans that combines the latest trends in music and technology. Currently the concert industry plans and routes tours based on unreliable data that fails to mitigate the financial risks associated with live-ticketed concerts, while fans continue to lack a voice in the process. FanFlex is the solution.
- Your Favorite Band Announces Upcoming Tour
- You “Flex” The Power Of The Crowd
- The Concert Comes To You, Pigs Have Wings
The process is quite simple. It offers musicians invaluable information on their fans, their desires, and buying habits. It allows fans to have a voice in the touring industry they solely support. Musicians can log into FanFlex and launch a campaign by uploading information on an upcoming tour they are planning during a specific time frame and in a specific region. Fans can then browse the selection of artists planning to perform in their region and by placing a hold on a base ticket price or exclusive premium package set by musicians, have the power to influence the artist’s routing. Premium packages can include anything from meet & greets to signed merch or unique once-in-a-lifetime experiences. The band and their team can watch and track as fans are committing to purchasing tickets for their shows and at the remainder of their FanFlex campaign, they can then route and confirm dates based upon which markets/cities hit the demand threshold. Once a show is locked in and confirmed, the fan’s credit card will be charged the base ticket price and the show is on.
Additional features will be available such as the ability to follow your favorite bands and receive alerts when they make an announcement, add bands to your favorites list from the songs in your mobile device and/or bands that you already follow through your social media channels, and more. The app is entirely free for fans and bands are given an introductory 30-day campaign free.
Music industry professionals, bands, or fans interested in trying the beta version of FanFlex should visit http://www.fanflex.com/ and register with a valid e-mail address.
About FanFlex:
FanFlex is an innovative platform that leverages leading music and tech trends to bring bands and fans together in a new mobile app. Fan’s preferences and purchase intent give them a voice in the tour routing process. This comprehensive music fan data is the most reliable and consistent to-date in the concert touring industry and offers valuable insight to bands when routing their upcoming shows.
FanFlex was conceptualized by Erik Nelson from being in the music and entertainment industry for the past 12 years. During the time spent in the industry, Erik observed the much-needed demand for a tool to minimize risk and increase revenue for musicians. After a conversation involving this subject at the Coachella Valley Music and Arts Festival with his longtime college friend Gian Perugini, the two decided that together they would bring FanFlex to life.
FanFlex has raised $50k in private funding to date.
www.fanflex.com
www.facebook.com/fanflexapp
www.twitter.com/fanflexapp
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For more information on FANFLEX, please contact MSO PR:
Angela Villanueva 818-380-0400 avillanueva@msopr.com
