NASHVILLE |DT: MARCH 10, 2014
FR: LIBBY COFFEY/MITCH SCHNEIDER/MSO PR
SLASH
ANNOUNCES
BRAM COHEN (BitTorrent) AND ROBERT SCOBLE (RACKSPACE)
TO JUDGE FIRST-EVER ARTIST FOCUSED HACKATHON:
“SLASHATHON”
—POWERED BY GEEKLIST—
ONSITE AT MUSIC WEEK IN AUSTIN DURING SXSW 2014
WEDNESDAY, MARCH 12
AT CAPITAL FACTORY IN AUSTIN, TX
SLASH TO JOIN WAYNE KRAMER AND OTHERS FOR
“A JIMI HENDRIX” CELEBRATION
THURSDAY, MARCH 13 LIVE AT SXSW
ON THE OUTDOOR STAGE AT BUTLER PARK
‘REAL TO REEL’
MULTI-SEGMENT DOCUMENTARY SERIES CHRONICLING
SLASH AND HIS BAND IN THE STUDIO UP NOW
NEW EPISODES RELEASED EVERY TUESDAY
As the music world prepares to descend upon music week in Austin, TX during SXSW 2014, the Grammy-winning,iconic guitarist and Rock and Roll Hall of Fame artist SLASH has announced the SLASHATHON. Powered byGeeklist, SLASHATHON is the first-ever artist-focused hackathon whereby developers create applications and technology within a 12-hour period. The music-oriented SLASHATHON will offer developers a unique challenge to create solutions for musicians to engage their communities in new ways for an album release. SLASHATHON will take placeWednesday, March 12 at Capital Factory (701 Brazos St., STE 1601, Austin, TX). The entire SLASHATHON will be live-streamed all day, via Livestream: https://new.livestream.com/accounts/7364815/slashathon.
SLASH will be joined by Bram Cohen (Chief Scientist & Founder of BitTorrent) and Robert Scoble (first employee atMicrosoft, creator of hackathons, Rackspace) onsite in Austin to judge the SLASHATHON. Also, a major entrepreneur in the world of tech will make a surprise guest appearance. The Grand Prize includes a Gibson guitarautographed by SLASH, $1,000 dollars and the opportunity to have SLASH use the winning hack with the release of his new album, coming out in late 2014.
Register for the SLASHATHON at: WWW.SLASHATHON.COM. *SXSW badges are not required to participate. APIsavailable to developers to build with include Aviary, Dolby, Leap Motion, Gimbal, Raspberry Pi, Spotify, Codio.io, Elasticsearch, Mad Mimi, Yellow API, Paypal, Muzik headphones, Appery.io, PivotDesk, Import.io, OpenAura, Decibel, 3Scale and Lob. Furthr.la, and Geeklist will provide mentorship for all participants. Venue sponsorship provided by Capital Factory.
SLASHATHON
Wednesday, March 12
@ Capital Factory, Austin, 701 Brazos St., STE 1601
8:30 AM: Registration
9:00 AM: API presentations
10:00 AM: Hacking begins
1:30 PM: Lunch
7:00 PM: Presentations
8:30: Awards
A pioneer in blending tech and music, SLASH launched his first two music apps “Slash360” and “Slash AmpliTube” to promote the Apocalyptic Love album (2012) featuring his band Myles Kennedy and The Conspirators. The critically acclaimed album Apocalyptic Love earned SLASH his two first-ever #1 rock radio hits— “You’re A Lie” and“Standing In The Sun–and stormed onto the Billboard Top 200 Albums Chart at #4, marking the top rock debut for that week. Last year, SLASH also partnered with the Swedish company Rovio–creator of the popular mobile gameAngry Birds–to create a theme song for the “Angry Birds Space.” SLASH and his band Myles Kennedy and The Conspirators are currently in the studio working on a new album to be released in the fall of 2014.
On Thursday, March 13 at SXSW, SLASH will join Wayne Kramer (MC5), Rusty Anderson (Paul McCartney), Dave & Phil Alvin, Robby Krieger (The Doors), and Perry & Etty Farrell and others for a performance at the “Jimi Hendrix Celebration” on the Outdoor Stage at Butler Park in Austin. The “Jimi Hendrix Celebration” is presented by theUnited States Postal Service to celebrate the new, limited-edition Jimi Hendrix Forever® stamp. For more information, visit: http://sxsw.com/music/news/2014/free-jimi-hendrix-celebration-butler-park-march-13.
SLASH and his band have partnered with Ernie Ball to launched the online documentary series, titled ‘Real to Reel with Slash.’ The innovative series chronicles the entire in-studio recording process of SLASH’s forthcoming third solo album, with his bandmates world-renowned music collaborators Myles Kennedy, Todd Kerns and Brent Fitz,returning to the studio for a third time. From the first day of recording to the last, the multi-segment fly-on-the wall series will follow Slash and The Conspirators from pre-production at NRG Studios in Los Angeles to StudioBarbarossa in Florida, as they write, play, create and record the new album from start to finish. A new episode of“Real to Reel’ will premier every Tuesday. Watch SLASH and his bandmates in-the-studio now on “Real to Reel”http://slashonline.com.
http://slashonline.com
https://twitter.com/#!/slash
https://www.facebook.com/Slash
http://www.youtube.com/slash
MSO Press Releases & Photos:
http://www.msopr.com/n/client-roster/slash/
About SLASH:
As a musician, artist, philanthropist, and iconic rock figure, SLASH has amassed album sales nearing an astounding 100 million copies along with a Grammy Award and seven Grammy nominations, plus countless other accolades, accomplishments and acknowledgements, Time magazine named Slash #2, behind Jimi Hendrix, on its “The Ten Best Electric Guitar Players of All-Time.” The Rock and Roll Hall of Fame inductee marked another career milestone this July when he was honored with his own Star on the Hollywood Walk of Fame. SLASH’s star is located directly in front of the Hard Rock Café on Hollywood Blvd. In 2007, SLASH was inducted into Hollywood’s RockWalk (in front of Guitar Center in Hollywood) alongside his idols Jimmy Page and Jimi Hendrix. An original member of iconic rock band Guns N’ Roses, SLASH helped the band create signature sounds like the guitar riff of #1 hit “Sweet Child o’ Mine” and “Welcome To The Jungle.” After leaving the band, SLASH went on to critical acclaim in his personal project Slash’s Snakepit, and global success with the supergroup Velvet Revolver. He has been widely sought after by the biggest musicians of all time, performing with everyone from Michael Jackson to Stevie Wonder to Ray Charles. SLASH’s self-titled biography critically well-received, climbed the bestseller list in both the U.S. and U.K. hitting #8 on the NY Times Bestsellers list. Guitar Hero used SLASH’s image and music, producing an installment that shattered previous gaming records while opening the floodgates to a whole new generation of fans. SLASH landed on the top of the charts with his first true solo album, Slash (2010) which featured guests Ozzy Osbourne, Fergie and more. In February 2011, he performed at the Super Bowl XLV half time show, seen by more than 106 million people, becoming the most-watched program in U.S. television history (Nielsen Co.) for that year. In 2012, SLASH and his band featuring Myles Kennedy and The Conspirators released the critically acclaimed album Apocalyptic Love–which earned Slash his two first-ever #1 rock radio hits: “You’re A Lie” and “Standing In The Sun”–stormed onto the Billboard Top 200 Albums Chart at#4,marking the top rock debut for that week. In October 2013, SLASH released Nothing Left To Fear, the first-ever motion picture he co-produced from Slasher Films, his film/TV production company. Nothing Left To Fear had a limited release in select theaters nationwide and is available on DVD and digital On Demand.
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For SLASH publicity, contact:
Libby Coffey/MSO
818-380-0400 ext. 224
LCoffey@msopr.com
Mitch Schneider/MSO
818-380-0400 ext. 235
MSchneider@msopr.com
