NASHVILLE |DT: MARCH 8, 2013
SLASH
MUSIC AND TECH CONNECT AS
SLASH PARTNERS WITH ANGRY BIRDS SPACE FOR
‘SLASHBIRD’
NEW SINGLE
‘ANASTASIA’
OFF ‘APOCALYPTIC LOVE’ ALBUM
ON TRACK TO BREAK TOP 25 AT ACTIVE ROCK RADIO NEXT WEEK
Once in a while an authentic and organic collaboration between artists and brands comes along…
After introducing his first two music apps last year, Grammy-winning, iconic guitarist and Rock and Roll Hall of Fame inductee SLASH got a call from Rovio, the creator of the popular mobile game Angry Birds. A longtime fan of the game since it debuted, SLASH and Angry Birds Space have partnered to create the “SlashBird” character, a theme song performed by SLASH and a ringtone. Click here to experience Slashbird, the exclusive ringtone and t-shirt (see photo below): spaced.angrybirds.com. Watch the Slashbird trailer here: http://youtu.be/EH1T-_gwt78.
Check out SLASH’s exclusive Q&A out today with Mashable re artists and music/tech partnerships:
Mashable: “What Do Slash and Angry Birds Have In Common?”
http://mashable.com/2013/03/08/angry-birds-slash/
“We’re huge Slash fans, and Slash is a huge Angry Birds fan, so this was just an ideal match,” explains Philip Hickey Vice President, Marketing at Rovio. “It all happened very organically and was just a lot of fun on both sides. Our fans will love the track! Slash rocked the Angry Birds Space theme like only he could!”
SLASH Featuring Myles Kennedy and The Conspirators are currently embarked on their world tour in support of their acclaimed studio album APOCALYPTIC LOVE. It spawned SLASH two first-ever #1 rock radio hits with “You’re A Lie” and “Standing In The Sun.” Meanwhile, the album’s third single “Anastasia” is on track to break the Top 25 at Active Rock next week. The album was produced by Eric Valentine, who did the same honors for his first solo disc Slash, and all the songs on APOCALYPTIC LOVE were written together by Slash and Myles Kennedy.
SLASH and his bandmates Myles Kennedy and The Conspirators—Myles Kennedy (vocals), Brent Fitz (drums), Todd Kerns (bass) and Frank Sidoris (guitar)–will head to Seoul, South Korea on May 9 to perform at MetalFest. On May 11, the group will perform live at the first-ever Ozzfest Japan with Black Sabbath and more.
To learn more about SLASH’s two new music apps, check out AmpliTube Slash: http://www.ikmultimedia.com/products/cat-view.php?C=family-at-slash and SLASH360 https://itunes.apple.com/app/slash-360-lt-apocalyptic-love/id524517739?mt=8 and https://itunes.apple.com/app/slash-360-apocalyptic-love/id524544296?mt=8.
http://slashonline.com
https://twitter.com/#!/slash
https://www.facebook.com/Slash
http://www.msopr.com/n/client-roster/slash/
About Rovio:
Rovio Entertainment, founded in 2003, is an industry-changing entertainment media company and creator of the globally successful Angry Birds franchise. Angry Birds, a casual puzzle game, became an international phenomenon within a few months of its release and is now the number one paid app of all time. Rovio has launched eight blockbuster games so far for different platforms: Angry Birds, Angry Birds Seasons, Angry Birds Rio, Angry Birds Space, Angry Birds Friends, Amazing Alex, Bad Piggies and Angry Birds Star Wars. Following this success in mobile gaming, Angry Birds expanded rapidly in entertainment, publishing, and licensing to become a beloved international brand. Rovio has grown alongside Angry Birds, and the multifaceted entertainment house currently employs more than 500 professionals in its headquarters in Espoo, Finland, and offices in Tampere, the United States, China, and Sweden. For more information, visit: http://www.rovio.com.
Pictured above, the Slashbird t-shirt: spaced.angrybirds.com
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For SLASH publicity, contact MSO:
Libby Coffey/MSO
818-380-0400 ext. 224
LCoffey@msopr.com
Mitch Schneider/MSO
818-380-0400 ext. 235
MSchneider@msopr.com
