THE BLACK CROWES AND JIMMY PAGE WHAT IS AND WHAT SHOULD NEVER BE INGNITES RADIO

musicmaker.com, Jimmy Page and The Black Crowes are rewriting the rules. Again.

Last week, unprecedented consumer demand for Jimmy Page & The Black Crowes Live At The Greek CD–released worldwide February 29 on the Internet only via musicmaker.com–resulted in it becoming one of the largest selling custom CD and paid downloads in the history of Internet music.

This week, "What Is And What Should Never Be"–the first radio track from the collection–is the #1 most added track at Rock Radio in Radio & Records, Album Network and FMQB and the #2 most added track at Active Rock Radio in Album Network. This marks the first time a song has exploded like this at radio outside the traditional record label system, since the album can only be purchased on the Internet via musicmaker.com and via participating radio station websites. Within the first two weeks, over 75 radio stations have signed up to participate in this precedent-setting promotion whereby each station profits from their site's link to musicmaker.com and the consequent sale of the CD.

Starting next week, any retailer in the world can participate in this promotion–by establishing a link from their website to musicmaker.com–and benefit from the enormous recognition of this record created by radio, Presently, 'What Is And What Should Never Be' is on over 140 stations across America, including: KLOS (Los Angeles), WLUP (Chicago), WRIF (Detroit), KDKB (Phoenix), KSHE (St. Louis), WCCC (Hartford), KLBT (Austin), WRLR (Birmingham), WFBQ (Indianapolis), WMFS (Memphis) and KLOL (Houston).

musicmaker.com's Don Maggi developed this innovative e-radio promotion to harness the leadership of radio and the power of the Internet. He enlisted Bill McGathy of New York-based McGathy Promotions to spearhead the program.

Says McGathy, "The achievement of 'What Is And What Should Never Be' is completely unprecedented in the history of radio. It is a triumphant moment where both radio and the Internet have combined to create a firestorm of activity for a rock track."

According to Larry Lieberman, Worldwide Marketing President for musicmaker.com: "Our coordinated promotion utilizing radio and online media has established a new paradigm in the music business."

The 19 customizable tracks–a two hours-plus mix of classic Led Zeppelin songs and additional vintage blues numbers–were recorded by guitar virtuoso Jimmy Page and The Black Crowes, "the most rock n' roll rock n' roll band in the world," during their sold-out shows at the Greek Theatre in Los Angeles on October 18 and 19, 1999.