THE DARKNESS Partners With Aurasma’s Mind-Blowing Augmented Reality Platform To Create The Group’s First-Ever Interactive Music App Now On iTunes And Google Play

DT:      SEPTEMBER 12, 2012

THE DARKNESS
PARTNERS WITH AURASMA’s MIND-BLOWING AUGMENTED REALITY PLATFORM
TO CREATE THE GROUP’s FIRST-EVER INTERACTIVE MUSIC APP
NOW ON iTUNES AND GOOGLE PLAY

          
Watch THE DARKNESS APP demo here: http://www.youtube.com/watch?v=P9pcQ1pGhX8&feature=player_embedded.

In celebration of the release of their critically acclaimed third studio album HOT CAKES (Wind-up), multi-platinum British rock group THE DARKNESS has partnered with Aurasma—the world’s leading augmented reality platform—to unveil the band’s first-ever interactive music app. THE DARKNESS APP, available via The App Store and Google Play, uses Aurasma’s one-of-a-kind image recognition technology to unlock a virtual world whereby all memorabilia for THE DARKNESS comes to life.

By using “The Darkness Scanner” and holding a phone over any HOT CAKES album artwork, tour posters, photos and memorabilia etc. interactive, hidden content will appear. “The Darkness Soundboard” includes songs from HOT CAKES that can be shared. THE DARKNESS APP allows exclusive access to official band news and Tweets, links to show tickets, alerts to watch the latest videos, and the option to add personal photos into the app by adding #TheDarkness to your Instagram photos. For a faster connection to THE DARKNESS App, use wi-fi. Click here to experience it on iTunes:http://itunes.apple.com/gb/app/the-darkness/id542038342?mt=8. For Google Play, click here https://play.google.com/store/apps/details?id=com.mobileroadie.TheDarkness&feature=nav_result#?t=W251bGwsMSwxLDMsImNvbS5tb2JpbGVyb2FkaWUuVGhlRGFya25lc3MiXQ.

“The unique energy of The Darkness’ latest album is reflected in their new interactive mobile app,” said Jennifer Rapp, general manager of Aurasma. “We are excited to keep fans of The Darkness captivated with a variety of exclusive augmented reality app features, and we can’t wait to see what kind of creative ideas the band comes up with next.”

THE DARKNESS—JUSTIN HAWKINS (vocals/guitars), DAN HAWKINS (guitars/backing vocals), FRANKIE POULLAIN (bass) and ED GRAHAM (drums)–arecurrently in the midst of a worldwide tour supporting Lady Gaga to support their critically acclaimed new album HOT CAKES (see link to critical soundbites below). HOT CAKES was produced by the band’s JUSTIN and DAN HAWKINS with long-time collaborator Nick Brine and mixed by Bob Ezrin. The resulting 11-song cycle delivers the epic rock anthems and infectious pop choruses the band has become renowned for worldwide. ThisOctober, the group will return to the states for two special one-night-only shows, Sunday, October 21 at Terminal 5 in New York City andWednesday, October 24 at Club Nokia in Los Angeles before reuniting with Lady Gaga’s Monster Ball in South America. See all confirmed dates below, tickets are available now at: www.theactualdarkness.com.

PASTE magazine has noted “Hot Cakes is the most varied record of The Darkness’ canon-11 Killer-no-filler songs that steer through the ‘70’s and early ‘80’s and veer from fist-pumping anthems to mid-tempo good-time rock, all with an ear for a killer pop hook” (8/21/12). Read more critical soundbites, here: http://msopr.com/files/critical_quotes75.pdf.

www.theactualdarkness.com
www.facebook.com/thedarknessofficial
https://twitter.com/#!/TheDarkness

Press Releases: http://www.msopr.com/n/client-roster/the-darkness/

About Aurasma:
Aurasma is the world’s leading augmented reality platform. Available as a free app for iPhones, iPads and high-powered Android devices or as a free kernel for developers, Aurasma uses advanced image and pattern recognition to blend the real-world with rich interactive content such as videos and animations called “Auras”. Auras can be created for printed images, product packaging, clothing, physical places and users can even use the app to create and share their own. Since its launch in June 2011, Aurasma has had more than four million downloads, 400 Aurasma-enabled apps and over 8,000 partners in markets including retail, fashion, sport, automotive, education, advertising and publishing are using the free technology in their campaigns, on their products or embedding the technology in their own applications.  Aurasma was developed by and is part of software company Autonomy–an HP Company.www.aurasma.com.

THE DARKNESS shows and Festivals 2012:

DATE                          CITY                           VENUE

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For THE DARKNESS publicity, contact:

MSO–818-380-0400:

Libby Coffey/x224, LCoffey@msopr.com

Mitch Schneider/x235, MSchneider@msopr.com