NASHVILLE |FEBRUARY 7, 2007
FR: ALEXANDRA GREENBERG/MSO
818-380-0400 x223, agreenberg@Msopr.com
TRANSPORTS LA'S SUNSET STRIP MUSIC EXPERIENCE TO AUSTIN
THURSDAY, MARCH 15
Hollywood, CA's VIPER ROOM returns to Austin March 15 and 16, 2007 with THE VIPER ROOM AT SXSW, transporting its world famous Sunset Strip music experience to SXSW 2007. Over two days, the venue will take over the Apple Bar (120 5th St., Austin)-a 400 indoor/outdoor capacity location–with confirmed shows from Valient Thorr, The Ringers, Oliver Future, Dirty Sweet, The Ruse and more.
This year's THE VIPER ROOM AT SXSW-sponsored by Monster Energy Drink, BC Ethic and more companies to be announced–will feature some of the club's most prominent acts, who are guaranteed to pack the house with the hippest crowd SXSW has to offer. The first night kicks off with performances from: Valient Thorr, the legendary Venusian rock 'n rollers; The Ringers, Austin expatriates whom have hit it big with their LA career at the Viper; Big Bang, a big bad whirlwind of raw, overdriven rock n' roll that landed the opening slot on the Raconteurs' U.K tour last year after Meg White spotted them at the Viper; and LA faves Hello Stranger, featuring Joachim Cooder, son of Ry.
The second night will feature stellar sets from: Austin natives Oliver Future who are now Viper Room regulars; Dirty Sweet, another Viper favorite whose music is steeped in classic-rock chords with modern-day edge; The Ruse, whose haunting compositions have been dazzling audiences at the Viper since arriving from New York in 2005; and the luminous Stars Of Track And Field whose "shoegazery" approach has been taking the indie landscape by storm.
Confirmed bands and their set times for the VIPER ROOM AT SXSW are as follows:
THURSDAY, MARCH 15
Midnight Valient Thorr http://www.myspace.com/valientthorr
11:00 pm The Ringers http://www.myspace.com/theringersband
10:00 pm Big Bang http://www.myspace.com/thebigbangrocks
9:00 pm Hello Stranger http://www.myspace.com/hellostrangermusic
FRIDAY, MARCH 16
Midnight Oliver Future http://www.myspace.com/oliverfuture
11:00 pm Dirty Sweet http://www.myspace.com/dirtysweetmusic
10:00 pm The Ruse http://www.myspace.com/rusemusic
9:00 pm Stars of Track and Field http://www.myspace.com/starsoftrackandfield
SXSW badges are also welcome.
About the VIPER ROOM:
Since its stellar opening in 1993, the world-famous Viper Room (also known as Johnny Depp's joint) has hosted the likes of Johnny Cash, Oasis, Queens of The Stone Age, Courtney Love, Elvis Costello, Pete Yorn, Pearl Jam, The Strokes, Weezer, Maroon 5, John Mayer, Iggy Pop and Sheryl Crow, as well as an array of other internationally established artists and the cult favorites of America's underground. This intimate nightclub, situated in the heart of the world famous Sunset Strip, is styled in the fashion of Harlem's great jazz clubs of the 1920's. On any given day of the year, you'll find musical talents that are developing and leading the music scene of Los Angeles and the nation. It has become the premiere destination to discover emerging local talent. Bands like Tsar, The Vacation, Gram Rabbit, Phantom Planet, Giant Drag, Something For Rockets, The Plebz, Nico Vega, Monsters Are Waiting, The Like, Carina Round, Ringside, White Starr, Mellowdrone, Midnight Movies, The Shore and Oslo are just a few of the artists who have appeared at the Viper Room early on in their careers.
For press list or more information on the VIPER ROOM AT SXSW, contact:
Alexandra Greenberg/MSO
818-380-0400 x223, agreenberg@msopr.com
http://
THE VIPER ROOM AT SXSW TRANSPORTS LA'S SUNSET STRIP MUSIC EXPERIENCE TO AUSTIN
