Ultra Music Signs DROP THE LIME to Worldwide Deal/Debut Album ‘Enter the Night’ Due Out This Fall

FR:      ALEXANDRA GREENBERG/JOHN OCHOA
            MSO

ULTRA MUSIC SIGNS
DROP THE LIME
TO A WORLDWIDE DEAL

DEBUT ALBUM ‘ENTER THE NIGHT’ DUE OUT THIS FALL

New York-based, award-winning electronic music imprint Ultra Music has announced it has signed a worldwide partnership deal with DROP THE LIME for the fall 2011 release of his full-length debut ENTER THE NIGHT.  The album’s first single “Hot As Hell” will be made available for North America on June 14.

Aspects of the extensive deal include Ultra Music’s direct involvement in recording and touring, while also aiding wherever possible in Drop The Lime’s publishing, merchandising and sponsorship activities. The partnership will work to build and extend his sound and identity forward and around the world.

“Hot As Hell” was first released in the U.K. earlier this year to critical acclaim. Fifties rock' n 'roll and bass heavy club music aren't two genres you'd typically put together, but in the mind of Drop The Lime they're a perfect combination and had Mixmag hailing the music as "…a hellraising, rockabilly road trip…” Adds Culture Of Me, “…what he's done with the single, mixing in his voice and an only-for-the-dance-floor drumming beat is nothing short of amazing…Maybe all the chola girls and greaser guys will go back and pick up 7" records from the likes of The Collins Kids and Wanda Jackson to rip out their parts for more of the billy-bass tunes that may well all come from this. For now, though, we have ‘Hot As Hell,’ and you guys have a good time coming your way.”

Propelled by its 50’s style video featuring Drop The Lime and a bevy of gorgeous pin-up girls, the song is already receiving early support from U.S. tastemakers like KCRW in Los Angeles and the New York Post.  Check out the video here: http://www.youtube.com/watch?v=L_KdLVgQkwE.

David Waxman, Ultra Records General Manager, commented on the deal, “Drop the Lime is one of those unique artists that any A&R would look forward to working with. There is huge creative potential in not only the music, but the live show as well.  He's sampling an era of music and delivering it to a new generation of listeners whose parents weren't even born when it was originally created.”

DROP THE LIME’s North American tour dates are as follows:

*indicates DJ Set

About Drop The Lime:

Drop the Lime (born Luca Venezia in New York City) is an electronic producer and DJ who also runs dance label Trouble and Bass. Drop the Lime's new material and DJ sets also feature live vocals on original compositions. In May 2011, Drop The Lime debuted the live show at Music Hall of Williamsburg & Echoplex in Los Angeles to great acclaim. www.dropthelime.com

About Ultra Music:

Ultra Music is an American independent electronic dance music label. The New York City-based Ultra Music was formed in 1995 by former Polygram and Virgin Records executive Patrick Moxey, who is the current president. Ultra's current roster includes North American artists deadmau5, Wolfgang Gartner, Kaskade, Markus Schulz, Tommie Sunshine, Sharam and Cedric Gervais and international artists Tiësto, Above & Beyond, Benny Benassi, Ferry Corsten, Armin van Buuren, Alex Gaudino, Kraak & Smaak, Morcheeba, Adrian Lux, GRUM, Fedde le Grand and others. Ultra has featured releases from the aforementioned artists and many others such as Paul van Dyk, Paul Oakenfold, The Crystal Method, Timo Maas, Sasha & John Digweed, 4 Strings, Panjabi MC, Despina Vandi and Junkie XL. Amassing a catalogue of hundreds of videos, Ultra Music currently ranks #9 Partner channel for YouTube in the world.

At the 24th Annual Winter Music Conference's IDMA, Ultra Music won the award for "Best American Dance Label" as revealed on March 25, 2009, making it the label's award the fourth year in a row. The label also received the award for Billboard Dance Airplay Label of the year for 2005, 2006, 2007 and 2008. Ultra Records is the A&R behind the GRAMMY award-winning Public Enemy remix project that earned one of Ultra Records' artists, Benny Benassi, a GRAMMY for Best Non-Classical Remixed Recording.  www.ultrarecords.com

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For more information on DROP THE LIME, contact:
MSO    818-380-0400
Alexandra Greenberg x223, agreenberg@msopr.com
John Ochoa (Tour) x230, jochoa@msopr.com